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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous talk radio companies that operate websites for quick quids. Many talk radio sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do talk radio site operators do with this information?

Most claim that they use it to personalize your experience on the site. For instance, if a talk radio site learns that you are interested in talk radio, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some talk radio websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.

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Thousands of talk radio e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your talk radio customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.

Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for talk radio purchases. But most analysts project healthy growth for talk radio online sales, especially as security issues are addressed.
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Last Updated: Thursday, 21-Mar-2024 00:01:23 MDT
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